French DJ and producer David Guetta has been named as TAG Heuer's latest ambassador, following in the footsteps of Cara Delevingne, Cristiano Ronaldo, Lewis Hamilton, Brad Pitt and Cameron Diaz.
Guetta features in a new ad as part of the brand's #DontCrackUnderPressure campaign, shot by Ellen von Unwerth in Brazil. The campaign is accompanied by the release of a David Guetta special edition watch.